Events and Conferences Management
Principles and Best Practices
5 Day Training
Dates: 16 – 20 December 2024 | 24 – 28 February 2025
Locations: Grayston Ridge Office Park, Sandton
Platform: Available In-Class / Online
Price: Available on Request
Course Introduction
Imagine the moment your meticulously planned corporate event begins. It could be a triumph that enhances your reputation and your organization’s brand, or a disaster that lingers for all the wrong reasons. Organizing a major event involves coordinating countless details, all of which must align perfectly. Inject creativity into the process, and you’ll create a memorable occasion celebrated for years to come.
This dynamic training course covers all the essential aspects of event and conference management, from initial planning to post-event thank-you notes. You’ll gain insights and secrets from top event managers around the world. The course is highly practical, encompassing everything from set design to generating social media buzz and managing VIPs. Over an intensive five-day period, you’ll receive personal coaching and advice, drawing on a wealth of real-world examples and experience.
Participants on Events & Conferences Management training course will develop the following competencies:
Challenge imagination to develop exciting event concepts
Hone the organisational skills and knowledge to plan and manage any event
Develop a powerful event planning toolkit
Understand how to create and sustain profitable professional alliances that deliver
Understand how to bring all of the elements together to make a world-class event
Course Objectives
At the end of Events & Conferences Management training course, participants will be able to:
Understand the principles and key elements of successful conferences and events
Know how to source ideas and to research and deliver a winning proposal
Demonstrate the skills of a good event planner including sourcing venues, speakers and suppliers and managing VIPs and the media
Understand how to publicise and market your event
Manage an event team and hold event meetings successfully
Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are
Who should attend?
The Events & Conferences Management training course is ideal for anyone involved in organising events or conferences. The training course is suitable for anyone who needs to organise and direct smooth and professional events to achieve positive impacts on reputation, with both practical and management perspectives. This includes:
Meeting planners
Event managers and marketers
PR professionals
Hospitality professionals
Hoteliers
Whether you work as a Conferences Manager, Event Manager or Fundraiser, the skills you learn through this practical training will be invaluable.
Training Methodology
Our diverse instructional approaches ensure effective learning:
– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.
Training Outline
Day 1 : An Introduction to the Perfect Event Proposal
Key qualities and skills of an Event Manager
Creating a first-class event brief, identifying event goals
Choosing the event to fit the goals – World class examples
Creating the perfect proposal
A problem-solving approach to event design
Costing and outline budget preparation
Day 2 : Starting the Perfect Planning Process
Project management
Setting SMART Objectives
Creating the multi-disciplinary team to deliver your event
Event planning – Content, messages and themes
Set and venue theming, catering and partner programmes
Planning for social media, web and on-line participation
Day 3 : Timing to Perfection
Turning your time line into a project Gantt Chart
Event running order time management, scheduling and crew rosters
Sourcing venues, speakers and entertainment
Conducting a full risk assessment and documenting it
Contracts, budget control, contingency and delegation
Managing suppliers, speakers and entertainers
Day 4 : Building Your Brand and Reputation
The “Stage management” of the event
Ensuring the event is on message and on brand
Greeting guests – hosting, welcome desk – set up and management
Working with VIPs and Senior Leaders
Your brand on show – walking the talk
Briefing your team including top-tier managers and presenters
Corporate Social Responsibility and eco-event planning
Day 5 : Putting it all Together for success
Marketing the event and guest invitations
Generating news through an event – inviting the media and bloggers
Invitations, press releases, press office, the press pack and gifts
Managing filming and photography on site
Measuring event success
Team working and your personal effectiveness
Planning your career and personal development
Related Courses
