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Events and Conferences Management

Principles and Best Practices

5 Day Training

Dates: 07 – 11 October 2024
Locations: Johannesburg, South Africa
Platform: Available In-Class / Online

Price: Available on Request

Course Introduction

Imagine the moment your meticulously planned corporate event begins. It could be a triumph that enhances your reputation and your organization’s brand, or a disaster that lingers for all the wrong reasons. Organizing a major event involves coordinating countless details, all of which must align perfectly. Inject creativity into the process, and you’ll create a memorable occasion celebrated for years to come.


This dynamic training course covers all the essential aspects of event and conference management, from initial planning to post-event thank-you notes. You’ll gain insights and secrets from top event managers around the world. The course is highly practical, encompassing everything from set design to generating social media buzz and managing VIPs. Over an intensive five-day period, you’ll receive personal coaching and advice, drawing on a wealth of real-world examples and experience.


Participants on Events & Conferences Management training course will develop the following competencies:

  • Challenge imagination to develop exciting event concepts

  • Hone the organisational skills and knowledge to plan and manage any event

  • Develop a powerful event planning toolkit

  • Understand how to create and sustain profitable professional alliances that deliver

  • Understand how to bring all of the elements together to make a world-class event

Course Objectives

At the end of Events & Conferences Management training course, participants will be able to:

  • Understand the principles and key elements of successful conferences and events

  • Know how to source ideas and to research and deliver a winning proposal

  • Demonstrate the skills of a good event planner including sourcing venues, speakers and suppliers and managing VIPs and the media

  • Understand how to publicise and market your event

  • Manage an event team and hold event meetings successfully

  • Explain how to manage a budget, detailing how sponsorships work and what the main incomes and outgoings are

Who should attend?

The Events & Conferences Management training course is ideal for anyone involved in organising events or conferences. The training course is suitable for anyone who needs to organise and direct smooth and professional events to achieve positive impacts on reputation, with both practical and management perspectives. This includes:

  • Meeting planners

  • Event managers and marketers

  • PR professionals

  • Hospitality professionals

  • Hoteliers

Whether you work as a Conferences Manager, Event Manager or Fundraiser, the skills you learn through this practical training will be invaluable.

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Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Day 1 : An Introduction to the Perfect Event Proposal

  • Key qualities and skills of an Event Manager

  • Creating a first-class event brief, identifying event goals

  • Choosing the event to fit the goals – World class examples

  • Creating the perfect proposal

  • A problem-solving approach to event design

  • Costing and outline budget preparation

Day 2 : Starting the Perfect Planning Process

  • Project management

  • Setting SMART Objectives

  • Creating the multi-disciplinary team to deliver your event

  • Event planning – Content, messages and themes

  • Set and venue theming, catering and partner programmes

  • Planning for social media, web and on-line participation

Day 3 : Timing to Perfection

  • Turning your time line into a project Gantt Chart

  • Event running order time management, scheduling and crew rosters

  • Sourcing venues, speakers and entertainment

  • Conducting a full risk assessment and documenting it

  • Contracts, budget control, contingency and delegation

  • Managing suppliers, speakers and entertainers

Day 4 : Building Your Brand and Reputation

  • The “Stage management” of the event

  • Ensuring the event is on message and on brand

  • Greeting guests – hosting, welcome desk – set up and management

  • Working with VIPs and Senior Leaders

  • Your brand on show – walking the talk

  • Briefing your team including top-tier managers and presenters

  • Corporate Social Responsibility and eco-event planning

Day 5 : Putting it all Together for success

  • Marketing the event and guest invitations

  • Generating news through an event – inviting the media and bloggers

  • Invitations, press releases, press office, the press pack and gifts

  • Managing filming and photography on site

  • Measuring event success

  • Team working and your personal effectiveness

  • Planning your career and personal development

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