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Humour Intelligence for Business Professionals

2 Day Training

Dates: 03 – 04 April | 18 – 19 June 2024
Locations: Johannesburg, South Africa
Platform: Available In-Class / Online

Price: Available on Request

The course is Non-Accredited

Course Introduction

Harvard Business Review has nominated humour as the most powerful persuasive tool of all.  Most people don’t use it, however, because they simply don’t know how to confidently use it in a business context. They fear that their humour will fail and they will appear unprofessional. This program will show how appropriate humour can transform communication – even with the most ‘serious’ subject.


Kevin Ryan has written and researched in this area for over 15 years.  He has successfully delivered programs on effective humour in business across different industries, professions, cultures and countries.

Course Objectives

Upon completion of this workshop, participants will be able to;

  • The difference between comedy and humour

  • How to uncover the humour in any situation

  • Understanding the four basic categories of humour

  • How humour use differs in different cultures

  • How to use humour to gain and maintain attention

  • How to use humour to create memorability and repeatability

  • How humour is powerfully effective at challenging incorrect assumptions

  • How humour can be used to confirm agreement

  • How to understand their own style of humour so they can utilise it more confidently

Who should attend?

  • Managers and team leaders who want to better engage, inform and motivate their staff

  • Business professionals who need to inform or influence others with more impact

  • Sales and marketing professionals who want to tap into the latest research on the persuasive power of humour

  • Anyone who wants to connect and communicate more effectively by using appropriate humour more confidently

Training methodology

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Module 1: Understanding Humour  

  • Types of Humour

    • Superiority

    • Relief 

    • Play

    • Incongruity

Module 2: Cultural Preference

Module 3: Humour Effects

  • Personal Impressions

  • Attention

  • Engagement

  • Branding

  • Memorability

Module 4: Humour in Business

Module 5: Difference between comedy and humour

Module 6: Workplace Humour

  • Internal

  • External

Module 7: Humour Styles

  • 2 Basic categories

  • 8 Humour styles

Module 8: Finding Humour

  • Identifying and adapting humour in a business environment

Module 9: The Danger of Humour

  • Appropriateness

  • Sensitivity

  • Safety Rules

Module 9: Humour Confidence

  • Self-Awareness

  • Applying your style(s)

Module 10: Use of Humour

  • To confirm agreement

  • As a relief valve

  • To challenge incorrect assumptions

  • To make key concepts memorable and repeatable

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