Humour Intelligence for Business Professionals
2 Day Training
Dates: Available on Request
Locations: Grayston Ridge Office Park, Sandton
Platform: Available In-Class / Online
Price: Available on Request
Course Introduction
Harvard Business Review has nominated humour as the most powerful persuasive tool of all. Most people don’t use it, however, because they simply don’t know how to confidently use it in a business context. They fear that their humour will fail and they will appear unprofessional. This program will show how appropriate humour can transform communication – even with the most ‘serious’ subject.
Kevin Ryan has written and researched in this area for over 15 years. He has successfully delivered programs on effective humour in business across different industries, professions, cultures and countries.
Course Objectives
Upon completion of this Humour Intelligence for Business Professionals workshop, participants will be able to;
The difference between comedy and humour
How to uncover the humour in any situation
Understanding the four basic categories of humour
How humour use differs in different cultures
How to use humour to gain and maintain attention
How to use humour to create memorability and repeatability
How humour is powerfully effective at challenging incorrect assumptions
How humour can be used to confirm agreement
How to understand their own style of humour so they can utilise it more confidently
Who should attend?
Managers and team leaders who want to better engage, inform and motivate their staff
Business professionals who need to inform or influence others with more impact
Sales and marketing professionals who want to tap into the latest research on the persuasive power of humour
Anyone who wants to connect and communicate more effectively by using appropriate humour more confidently
Training Methodology
Our diverse instructional approaches ensure effective learning:
– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.
Training Outline
Module 1: Understanding Humour
Types of Humour
Superiority
Relief
Play
Incongruity
Module 2: Cultural Preference
Module 3: Humour Effects
Personal Impressions
Attention
Engagement
Branding
Memorability
Module 4: Humour in Business
Module 5: Difference between comedy and humour
Module 6: Workplace Humour
Internal
External
Module 7: Humour Styles
2 Basic categories
8 Humour styles
Module 8: Finding Humour
Identifying and adapting humour in a business environment
Module 9: The Danger of Humour
Appropriateness
Sensitivity
Safety Rules
Module 9: Humour Confidence
Self-Awareness
Applying your style(s)
Module 10: Use of Humour
To confirm agreement
As a relief valve
To challenge incorrect assumptions
To make key concepts memorable and repeatable
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