ProspenAfrica | Training and Consulting Services Provider

Internal Communication Strategies for HR Practitioners

5 Day Training

Dates: TBC
Locations: Johannesburg, South Africa
Platform: Available In-Class / Online

Price: Available on Request

The course is accredited with

SAQA ID:12433 

NQF Level: 5 


Course Introduction

Having a culture of strong internal communication is one of the greatest motivators to staff, and if lacking, teams soon feel out of touch and uninformed. Effectively learn how to manage the most important asset and greatest risk within your organisation: your people.


This 5-day Internal Communications Strategies for HR Practitioners course will teach you the secrets of employee engagement, as well as how to plan and deliver effective communications. Explore theories like persuasion and storytelling, learn how to apply them in practice, and develop an understanding of where internal communication fits into the structure, systems and processes, leadership and culture of an organisation, and how internal communicators can support the management of strategic and transformational objectives.


The course also introduces the fundamentals of human resource management and the role that it plays within organisations. During this 5-day course, delegates will discover how HR professionals help organisations achieve their business goals and strategic objectives and develop their HR and employee engagement skills.

Course Objectives

This training course will highlight

  • The different approaches to internal communications and platforms to engage with employees and stakeholders
  • The essentials of human resource management
  • The latest in HR policies
  • Compliance and HR: employment laws and legislation

At the end of the training course, you will be able to: 

  • Know what engagement is, why it matters and how to use communication to increase and sustain it
  • Understand how change and uncertainty impact engagement in the workplace and what leaders and communicators can do to address this
  • Have a range of strategies and tools for assessing, driving and measuring engagement in the current context and beyond
  • Know how to work with leaders and managers to help them engage more effectively, including remotely and across boundaries

Who should attend?

  • HR practitioners
  • Employee engagement practitioners
  • Managers and Supervisors responsible for delivering internal communication
  • Internal Communication practitioners
  • Team Leaders who manage people and teams
Training methodology

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Course Outline


  • Defining internal communication and its purpose
  • Understanding the difference between strategies, plans and policies
  • The importance of understanding people and cultures
  • Good practice writing and introduction to rhetoric


  • Enhancing internal communications and engagement
  • Enhancing employee and management relations
  • Harnessing a fair and consistent working environment for all employees
  • Improve your listening skills and tackle performance problems effectively


  • Exploring different approaches to internal communications
  • Develop honest and open communications during review meetings
  • Understand how to set clear objectives through clear and consistent messages
  • Positive team-building and cohesive working relationships


  • What engagement is and why it matters
  • What drives engagement in organisations and the role of communication
  • The impact of change and uncertainty on engagement and wellbeing
  • Communication strategies and tactics to maintain engagement and wellbeing during change and uncertainty
  • Putting together a communication strategy to drive specific engagement outcomes, during change


  • HR policies and principles
  • Ensuring policies match up with the organisational culture
  • Creating strategic HR plans that are flexible and adaptable to change
  • The process of recruitment and selection of new employees
  • Setting in place effective appraisal and feedback systems
  • The process of implementing training and development policies

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