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The Art Influencing and Persuasion Skills Training

1 Day Training

Dates: Available on Request
Locations: Johannesburg, South Africa
Platform: Available In-Class / Online

Price: Available on request

This is a Non-accredited Course

Course Introduction

Persuasion and influence are central to professional success. This training program dives into the psychology behind effective persuasion and provides actionable techniques. Participants will learn to apply these strategies across various contexts, from one-on-one interactions to addressing larger groups.

Course Objectives

By the end of this training, participants will be equipped to:

  • Analyse and leverage their personal and work behaviour for persuasive impact.

  • Enhance interpersonal skills for effective influence.

  • Identify and adapt their unique influencing style through behaviour analysis.

  • Utilize social skills to increase their persuasive capabilities.

  • Implement Cialdini’s 6 principles of persuasion.

  • Balance assertiveness in professional relationships, including managing upward influence.

  • Craft a personalized action plan to refine their persuasive abilities.

Who should attend?

This program is ideal for individuals seeking to:

  • Elevate their event planning and execution skills.

  • Enhance their capacity to manage and influence people effectively.

Training methodology

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Module 1: Understanding Personality in Persuasion

  • Exploration of the 4 primary personality types.

  • Engaging in a personality profiling test.

  • How different personality types approach and affect persuasion.

Module 2: Managing Perceptions

  • The impact of perception on the art of persuasion.

  • Strategic verbal communication: The power of word choice.

  • Vocal influence: Using tone to persuade.

  • Visual communication: The role of visual aids and professional presentation.

Module 3: Developing Persuasive Communication Skills

  • Cultivating effective social and communication skills for persuasive dialogue.

  • Practical exercises for real-world application.

Module 4: Mastering Cialdini’s 6 Principles of Persuasion

  • Detailed application of Cialdini’s principles to real-life scenarios:

  • Reciprocity: Leveraging mutual exchange.

  • Commitment/Consistency: Harnessing personal congruence.

  • Social Proof: Utilizing the influence of collective behavior.

  • Authority: Establishing credibility.

  • Liking: Building rapport through commonality.

  • Scarcity: Creating value through exclusivity.

Module 5: The Psychology Behind Persuasion

  • Insights into psychological drivers of persuasion.

  • Recognizing exceptions and how to navigate them.

  • Engaging in a persuasion challenge to apply concepts learned.

Module 6: The 3-Step Persuasion Framework

  • A structured approach to persuasive dialogue.

Module 7: Balancing Assertion and Empathy

  • Techniques for assertive communication without being aggressive.

Module 8: Bridging Differences Through Persuasion

  • Adapting persuasive strategies to engage diverse personalities and backgrounds.

Module 9: The Art of the Power Close

  • Concluding persuasive efforts with impact and securing commitment.

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