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Crisis Management and Communication Workshop

2 Day Accredited Training

Dates: 13 – 14 June 2024
Locations: Johannesburg, South Africa
Platform: Available In-Class / Online

Price: Available on Request

This course accredited with

SAQA ID:114226 

NQF Level: 5 


Course Introduction

In times of crisis, organisations must be responsive, not reactive, organised and effective in communicating with stakeholders. In this course, we start by defining crisis communication and then empower you to learn what to communicate, to whom, and by when in any instance.


Delegates learn how to be proactive in advance of any crisis and reflective post-crisis and are empowered with tools, templates, action plans and actual role playing to develop their ability to be effective and efficient in crisis communications. The course, operated in a workshop setting, includes case studies, stakeholder identification, and best practices for message creation and delivery to ensure great results for the organisation. 

Course Objectives

Participants will learn to:

  • Crisis dynamics

  • Stages of crisis communication and escalation protocols

  • Approaches to formulating a crisis communication strategy

  • Identifying the Team and their roles: Who does what in a crisis?

  • Coordination with top management and other departments

  • Crisis communication response systems and protocols best practice

  • Create crisis resources such as manuals and online platforms

  • Create decisive crisis messages and holding statements

  • Case studies: examples and consequences of strong and weak crisis communication in practice

Who should attend?

This Crisis Management and Communication Workshop is recommended for all those involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, spokespeople or communication professionals.

Training methodology

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Day 1: Understanding Crisis Management and Communication

Session 1: Introduction to Crisis Communication

  • Definition and importance of crisis communication.

  • The difference between responsive and reactive communication.

Session 2: Crisis Dynamics and Stages

  • Understanding crisis dynamics.

  • Stages of crisis communication.

  • Escalation protocols.

Session 3: Strategy Formulation

  • Approaches to formulating a crisis communication strategy.

  • Stakeholder identification and communication.

Session 4: Role Play and Case Studies

  • Engaging in role-playing exercises to simulate crisis scenarios.

  • Analysing case studies to understand the impact of communication in crisis.

Day 2: Application and Practice

Session 5: Crisis Team Coordination

  • Identifying the crisis communication team and roles.

  • Coordination with top management and interdepartmental communication.

Session 6: Systems and Protocols

  • Understanding crisis communication response systems and protocols.

  • Best practices for creating and maintaining crisis resources.

Session 7: Message Creation and Delivery

  • Creating decisive crisis messages and holding statements.

  • Developing communication templates and action plans.

Session 8: Mock Crisis Exercise and Reflection

  • Conducting a mock crisis exercise.

  • Reflective session on action plans and role effectiveness.

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