Crisis Management and Communication Workshop
2 Day Training
Dates: 30 – 31 October 2024
Locations: Grayston Ridge Office Park, Sandton
Platform: Available In-Class / Online
Price: Available on Request
Course Introduction
In times of crisis, organisations must be responsive, not reactive, organised and effective in communicating with stakeholders. In this course, we start by defining crisis communication and then empower you to learn what to communicate, to whom, and by when in any instance.
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Delegates learn how to be proactive in advance of any crisis and reflective post-crisis and are empowered with tools, templates, action plans and actual role playing to develop their ability to be effective and efficient in crisis communications. The Crisis Management and Communication Workshop, operated in a workshop setting, includes case studies, stakeholder identification, and best practices for message creation and delivery to ensure great results for the organisation.Â
Course Objectives
Participants will learn to:
Crisis dynamics
Stages of crisis communication and escalation protocols
Approaches to formulating a crisis communication strategy
Identifying the Team and their roles: Who does what in a crisis?
Coordination with top management and other departments
Crisis communication response systems and protocols best practice
Create crisis resources such as manuals and online platforms
Create decisive crisis messages and holding statements
Case studies: examples and consequences of strong and weak crisis communication in practice
Who should attend?
This Crisis Management and Communication Workshop is recommended for all those involved in planning, preparing and responding to a crisis affecting an organisation, whether as executive managers, spokespeople or communication professionals.
Training Methodology
Our diverse instructional approaches ensure effective learning:
– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.
Training Outline
Day 1: Understanding Crisis Management and Communication
Session 1: Introduction to Crisis Communication
Definition and importance of crisis communication.
The difference between responsive and reactive communication.
Session 2: Crisis Dynamics and Stages
Understanding crisis dynamics.
Stages of crisis communication.
Escalation protocols.
Session 3: Strategy Formulation
Approaches to formulating a crisis communication strategy.
Stakeholder identification and communication.
Session 4: Role Play and Case Studies
Engaging in role-playing exercises to simulate crisis scenarios.
Analysing case studies to understand the impact of communication in crisis.
Day 2: Application and Practice
Session 5: Crisis Team Coordination
Identifying the crisis communication team and roles.
Coordination with top management and interdepartmental communication.
Session 6: Systems and Protocols
Understanding crisis communication response systems and protocols.
Best practices for creating and maintaining crisis resources.
Session 7: Message Creation and Delivery
Creating decisive crisis messages and holding statements.
Developing communication templates and action plans.
Session 8: Mock Crisis Exercise and Reflection
Conducting a mock crisis exercise.
Reflective session on action plans and role effectiveness.
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