ProspenAfrica | Training and Consulting Services Provider

Digital Marketing and Social Media Training

5 Day Training

Dates: 26 – 30 August 2024
Locations: Johannesburg, South Africa
Platform: Available In-Class / Online

Price: Available on Request

Course Introduction

In today’s world, technology has become integrated into our lives more than ever before. The internet has enabled businesses to interact with their target audience in real time, thus digital marketing has taken over traditional marketing channels. To ensure the best results for the entity, one needs to possess a strong online presence.


Digital marketing & social media training has been designed to help you master the essential disciplines and principles of digital marketing, including Search Engine Optimisation (SEO), social media marketing, and much more, allowing you to maximize the effect of selected online strategies and the performance of your online marketing investments.

Course Objectives

Upon the successful completion of this intensive Digital Marketing and Social Media Training course, the participants will be able to:

  • Utilize digital platforms for formulating a solid market strategy

  • Utilize SEO and set up Google AdWords campaigns

  • Investigate marketing channels through Google Analytics and leverage them

  • Describe the value of social media to the overall marketing plan

  • Create and launch a social media marketing plan

  • Define how to use social media to build an internal community

  • Use metrics to measure the impact of a social media plan

  • Stay on top of social media trends and adjust their plans as the online world evolves

  • Enhance the interface with customers, generate sales leads, and create brand awareness

Who should attend?

  • Senior Management

  • Marketing and Business Development Managers

  • Marketing Executives

  • Small and Medium-sized Business Owners

  • Anyone who would like to pursue a career in digital marketing

Microsoft office courses

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Module One: Digital Marketing vs. Traditional Marketing

  • The overview of digital marketing

  • Platforms for B2B, SEM, SERP, SMO, SMM

  • Introduction to AdSense and Affiliates Marketing

  • Email and Mobile Marketing

  • Auditing your website

  • Online Reputation Management

Module Two: Tips for Successful SEO

  • Setting up Google AdWords Campaigns and structuring content

  • Selecting the appropriate keywords

  • Campaign setup procedures, Ad Group, and Landing Pages

  • Measuring and fine-tuning Analytics

  • Bid Management

Module Three: Understanding Google Analytics

  • Dashboards – Audience, Advertising, Traffic source, Content, Conversion

  • Decisions based on Analytics Reporting

  • Measuring Tools, methods, and techniques

  • Measuring Website ROI

  • Goal Conversion

  • Tracking Social media Traffic

  • Integrating Google AdWords campaigns into Google Analytics

Module Four: Social Media Marketing Strategies

  • Developing a social media plan

  • Building a social media team

  • Using social media to build internal communities

  • Using Facebook, LinkedIn, Twitter, and Specialty sites (Yammer, Snap Guide, Pinterest)

  • Facebook Ads, LinkedIn ads, Google Alert, and Hashtags

Module Five: Inbound Marketing

  • Self-hosting blogging and Lead Generation

  • Knowing and Engaging your audience

  • Scheduling Media Plugins

  • Tracking performance using Google Analytics

  • Bounce rate, time spent on site, and conversion

  • Tracking offline conversions

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