Digital Marketing and Social Media

Master digital marketing with our comprehensive course. Learn SEO, social media, and analytics to boost your online presence and drive business growth. Ideal for marketers and business owners.

Please inquire for pricing | Available Online and In-class

Date	Venue	Duration
09 - 13 November 2026	Sandton	5 Days

Course Introduction

In today’s world, technology has become integrated into our lives more than ever before. The internet has enabled businesses to interact with their target audience in real time, thus digital marketing has taken over traditional marketing channels. To ensure the best results for the entity, one needs to possess a strong online presence.

Digital marketing & social media training has been designed to help you master the essential disciplines and principles of digital marketing, including Search Engine Optimisation (SEO), social media marketing, and much more, allowing you to maximize the effect of selected online strategies and the performance of your online marketing investments.

Course Objectives

Upon the successful completion of this intensive Digital Marketing and Social Media Training course, the participants will be able to:

Utilize digital platforms for formulating a solid market strategy
Utilize SEO and set up Google AdWords campaigns
Investigate marketing channels through Google Analytics and leverage them
Describe the value of social media to the overall marketing plan
Create and launch a social media marketing plan
Define how to use social media to build an internal community
Use metrics to measure the impact of a social media plan
Stay on top of social media trends and adjust their plans as the online world evolves
Enhance the interface with customers, generate sales leads, and create brand awareness

Who should attend?

Senior Management
Marketing and Business Development Managers
Marketing Executives
Small and Medium-sized Business Owners
Anyone who would like to pursue a career in digital marketing

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Module One: Digital Marketing vs. Traditional Marketing

The overview of digital marketing
Platforms for B2B, SEM, SERP, SMO, SMM
Introduction to AdSense and Affiliates Marketing
Email and Mobile Marketing
Auditing your website
Online Reputation Management

Module Two: Tips for Successful SEO

Setting up Google AdWords Campaigns and structuring content
Selecting the appropriate keywords
Campaign setup procedures, Ad Group, and Landing Pages
Measuring and fine-tuning Analytics
Bid Management

Module Three: Understanding Google Analytics

Dashboards – Audience, Advertising, Traffic source, Content, Conversion
Decisions based on Analytics Reporting
Measuring Tools, methods, and techniques
Measuring Website ROI
Goal Conversion
Tracking Social media Traffic
Integrating Google AdWords campaigns into Google Analytics

Module Four: Social Media Marketing Strategies

Developing a social media plan
Building a social media team
Using social media to build internal communities
Using Facebook, LinkedIn, Twitter, and Specialty sites (Yammer, Snap Guide, Pinterest)
Facebook Ads, LinkedIn ads, Google Alert, and Hashtags

Module Five: Inbound Marketing