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Mastering Professional Business Etiquette

5 Day Training

Dates: 01 – 05 July | 09 – 13 September 2024
Locations: Johannesburg, South Africa
Platform: Available In-Class / Online

Price: Available on request

Course Introduction

Business etiquette goes beyond politeness and respect. It’s a set of behaviours expected in modern society. Not knowing these can lead to negative first impressions and jeopardize business, especially in international settings.


Understanding business etiquette is crucial for any level of business interaction. This course offers knowledge on netiquette rules, cultural features, and behaviours that enhance your interactions. Learn to conduct yourself in business meetings, dress appropriately for different occasions, understand personal space across cultures, and other multicultural aspects. Internet etiquette, email, and telephone communication etiquette are also covered.

Course Objectives

By the end of the Mastering Professional Business Etiquette course, participants will be able to:

  • Proper behaviour in business/social settings

  • Excellent conduct

  • Understanding protocol across cultures

  • Creating lasting positive impressions

  • Proper introductions, handshakes, and business card use

  • Confidence in business communication

  • Proper online behaviour

  • Telephone and written communication etiquette

  • Mastery of dining etiquette and formal table settings

  • Effective communication at networking events

  • Readiness for high-level international interaction

Who should attend?

  • Front Desk Personnel

  • Customer Service Specialists

  • Departmental Supervisors

  • Human Resources Staff

  • Business Professionals of all levels and backgrounds

  • Salespeople

  • International business leaders and executives

  • Those seeking best business etiquette practices

Training methodology

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Etiquette Fundamentals

  • Origin and importance of etiquette

  • Manners

  • Types: Business, Cultural, Social

Business Etiquette

  • First impressions

  • Meeting, greeting, and introductions

  • Handshakes in international settings

  • Remembering names, dressing for success, and dress code decoding

  • Elevator, personal space, eye contact, travel, and office etiquette

  • Gift-giving and business cards

  • Intercultural sensitivity

Dining Etiquette

  • Informal table settings

  • Cell phone etiquette

  • Napkin use

  • Proper eating and drinking


  • Listening skills

  • Overcoming communication barriers

  • Elevator talks, icebreakers, and networking


  • Public sharing guidelines

  • Privacy respect

  • Reposting and retweeting awareness

Email Etiquette

  • Email writing rules

  • Message structure

  • Recipient consideration

  • Pre-send checks

  • Handling email issues

Telephone Communication

  • Telephone etiquette for calls

  • Managing incoming/outgoing calls

  • Handling difficult customers

Protocol Peculiarities

  • Red carpet

  • Flag and seating protocols

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