Social media marketing: strategies, engagement, and brand building for digital success.
| Date | Venue | Duration | |
|---|---|---|---|
| 12 - 14 August 2026 | Sandton | 3 Days | |
| 09 - 13 November 2026 | Sandton | 5 Days |
In today’s digitally connected world, the landscape of business has been revolutionized by internet technologies, creating both challenges and opportunities. Traditional points of differentiation have diminished, commoditization has increased, and customer expectations have skyrocketed. Social media now plays a crucial role in the marketing mix, making the customer experience more impactful than ever before.
This comprehensive Mastering Sales and Marketing in the Age of New Social Media training course is designed to equip participants with the practical skills needed to plan, implement, manage, and measure effective social media sales and marketing strategies. By exploring a variety of social media technologies and best practices, attendees will learn how to seamlessly integrate social media into their overall marketing efforts.
Participants will gain hands-on experience and insights into using social media platforms to create strong online brand identities, improve sales effectiveness, and enhance customer loyalty and retention.
By the end of the Mastering Sales & Marketing in the Age of New Social Media course, participants will be able to:
Design a comprehensive social media sales and marketing plan.
Integrate social media tools with traditional marketing activities.
Demonstrate familiarity with a variety of social media platforms and tools.
Monitor and measure the effectiveness and ROI of social media plans.
Protect brand reputation and build customer relationships through social media.
Develop persuasive communication skills to enhance sales effectiveness.
Engage customers with strategic social media marketing efforts.
Determine the best social media channels for organizational objectives.
Understand the differences between social media and traditional marketing.
Apply best practices and rules of engagement for online sales and marketing.
This Mastering Sales and Marketing in the Age of New Social Media workshop is ideal for a wide range of executives interested in branding, corporate reputation, or commercial success, including:
Sales & Marketing Professionals
Business Development Team Members
Customer Service Professionals
Team Leaders & Supervisors
Administrators
HR & Training Professionals
Accounts Personnel
Public Relations Professionals
Our diverse instructional approaches ensure effective learning:
– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.
Module 1: Introduction and Fundamentals of Social Media Marketing
Morning Session:
Course Introduction
Overview of the course and objectives
Importance of social media in modern marketing
How Social Media Marketing Differs from Traditional Marketing
Key differences and benefits
The History of Social Media
Evolution and major milestones
Afternoon Session:
The 4 Ps of Media Marketing
Product, Price, Place, Promotion
Benefits of Using Social Media Marketing
Enhanced customer engagement, increased reach, etc.
Avoiding Common Mistakes in Social Media Marketing
Case Study: Best Practices of Social Media Sales and Marketing
Module 2: Social Media Platforms and Customer Engagement
Morning Session:
Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn Marketing
Platform-specific strategies and tools
Social Media’s Impact on Customer Service
Enhancing customer experience through social media
Afternoon Session:
Marketing and Selling to the Four Customer Buying Styles
Understanding and targeting different customer types
Active Listening Skills Development
Improving communication with customers
Module 3: Developing and Implementing Social Media Strategies
Morning Session:
How to Use Questioning Skills to Identify Customer Expectations and Service Requirements
Techniques for effective customer interaction
The Power of Online Customer Testimonials
Leveraging reviews and testimonials for credibility
Afternoon Session:
How to Turn Visitors into Customers with Conversion Optimization
Strategies for improving conversion rates
Sell with Emotion, Not Logic
Emotional selling techniques
Module 4: Measuring and Optimizing Social Media Efforts
Morning Session:
Marketing Trends to Implement in Your Marketing Plan
Current trends and future predictions
Key Steps in Building Your Social Media Marketing Plan
Practical steps and considerations
Afternoon Session:
Benefits of Measuring Social Media Effectiveness
Importance of analytics and measurement
Monitoring Your Organization’s Reputation Online
Tools and strategies for reputation management
Module 5: Practical Exercises and Action Planning
Morning Session:
Breakout Session: Action Planning for Reputation Damage Control
Developing response plans for negative publicity
How to Measure the Effects of Social Media
Metrics and KPIs
Afternoon Session:
Increase Search Engine Optimization
SEO strategies for social media content
Practical Exercise: Developing Your Action Plan
Creating personalized action plans
Setting SMART Objectives
Specific, Measurable, Achievable, Relevant, Time-bound goals
Practical Exercise: Setting Personal Development and Business Goals
Goal-setting workshop
Time Management Tips to Improve Daily Productivity
Techniques for better time management
Stress Management Strategies for Peak Performance
Methods to manage stress effectively
Discover how our courses enhance professionals’ effectiveness in their workplaces.
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