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Mastering Sales and Marketing in the Age of New Social Media View More

Building Sustainable Value in the Evolving Social World

5 Day Training

Dates: 14 – 18 October 2024
Locations: Johannesburg, South Africa
Platform: Available In-Class / Online

Price: Available on Request

Course Introduction

In today’s digitally connected world, the landscape of business has been revolutionized by internet technologies, creating both challenges and opportunities. Traditional points of differentiation have diminished, commoditization has increased, and customer expectations have skyrocketed. Social media now plays a crucial role in the marketing mix, making the customer experience more impactful than ever before.


This comprehensive training course is designed to equip participants with the practical skills needed to plan, implement, manage, and measure effective social media sales and marketing strategies. By exploring a variety of social media technologies and best practices, attendees will learn how to seamlessly integrate social media into their overall marketing efforts.


Participants will gain hands-on experience and insights into using social media platforms to create strong online brand identities, improve sales effectiveness, and enhance customer loyalty and retention.

Course Objectives

By the end of the Mastering Sales & Marketing in the Age of New Social Media course, participants will be able to:

  • Design a comprehensive social media sales and marketing plan.

  • Integrate social media tools with traditional marketing activities.

  • Demonstrate familiarity with a variety of social media platforms and tools.

  • Monitor and measure the effectiveness and ROI of social media plans.

  • Protect brand reputation and build customer relationships through social media.

  • Develop persuasive communication skills to enhance sales effectiveness.

  • Engage customers with strategic social media marketing efforts.

  • Determine the best social media channels for organizational objectives.

  • Understand the differences between social media and traditional marketing.

  • Apply best practices and rules of engagement for online sales and marketing.

Who should attend?

This workshop is ideal for a wide range of executives interested in branding, corporate reputation, or commercial success, including:

  • Sales & Marketing Professionals

  • Business Development Team Members

  • Customer Service Professionals

  • Team Leaders & Supervisors

  • Administrators

  • HR & Training Professionals

  • Accounts Personnel

  • Public Relations Professionals

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Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Day 1: Introduction and Fundamentals of Social Media Marketing

Morning Session:

  • Course Introduction

    • Overview of the course and objectives

    • Importance of social media in modern marketing

  • How Social Media Marketing Differs from Traditional Marketing

    • Key differences and benefits

  • The History of Social Media

    • Evolution and major milestones

Afternoon Session:

  • The 4 Ps of Media Marketing

    • Product, Price, Place, Promotion

  • Benefits of Using Social Media Marketing

    • Enhanced customer engagement, increased reach, etc.

  • Avoiding Common Mistakes in Social Media Marketing

    • Case Study: Best Practices of Social Media Sales and Marketing

Day 2: Social Media Platforms and Customer Engagement

Morning Session:

  • Leveraging Blogs, Twitter, Facebook, YouTube, and LinkedIn Marketing

    • Platform-specific strategies and tools

  • Social Media’s Impact on Customer Service

    • Enhancing customer experience through social media

Afternoon Session:

  • Marketing and Selling to the Four Customer Buying Styles

    • Understanding and targeting different customer types

  • Active Listening Skills Development

    • Improving communication with customers

Day 3: Developing and Implementing Social Media Strategies

Morning Session:

  • How to Use Questioning Skills to Identify Customer Expectations and Service Requirements

    • Techniques for effective customer interaction

  • The Power of Online Customer Testimonials

    • Leveraging reviews and testimonials for credibility

Afternoon Session:

  • How to Turn Visitors into Customers with Conversion Optimization

    • Strategies for improving conversion rates

  • Sell with Emotion, Not Logic

    • Emotional selling techniques

Day 4: Measuring and Optimizing Social Media Efforts

Morning Session:

  • Marketing Trends to Implement in Your Marketing Plan

    • Current trends and future predictions

  • Key Steps in Building Your Social Media Marketing Plan

    • Practical steps and considerations

Afternoon Session:

  • Benefits of Measuring Social Media Effectiveness

    • Importance of analytics and measurement

  • Monitoring Your Organization’s Reputation Online

    • Tools and strategies for reputation management

Day 5: Practical Exercises and Action Planning

Morning Session:

  • Breakout Session: Action Planning for Reputation Damage Control

    • Developing response plans for negative publicity

  • How to Measure the Effects of Social Media

    • Metrics and KPIs

Afternoon Session:

  • Increase Search Engine Optimization

    • SEO strategies for social media content

  • Practical Exercise: Developing Your Action Plan

    • Creating personalized action plans

  • Setting SMART Objectives

    • Specific, Measurable, Achievable, Relevant, Time-bound goals

  • Practical Exercise: Setting Personal Development and Business Goals

    • Goal-setting workshop

  • Time Management Tips to Improve Daily Productivity

    • Techniques for better time management

  • Stress Management Strategies for Peak Performance

    • Methods to manage stress effectively

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