| Date | Venue | Duration | |
|---|---|---|---|
| 12 - 14 October 2026 | Sandton, Gauteng | 3 Days | |
| 07 - 11 December 2026 | Sandton, Gauteng | 5 Days |
Please note: This is not a final registration, one of our team members will contact you shortly to finalise your registration.
It’s the role of public relations to make sure that the organisation is getting credit for the good it does. Great reputations are built on doing this consistently over a period of time in which a track record of delivering on promises and engendering trust is evident to everyone. All members of an organisation have a contribution to make to building and sustaining reputation. (Murray and White, 2004, p. 10)
The reality is, nonetheless, that a good reputation can increase an organisation’s sustainability and interest among customers. Still, an organisation’s reputation does not consist only of customers’ opinions of it. Employees, investors, funders, and analysts also shape how the organisation’s reputation is seen. Building a reputation can be a long and complicated process, but it only takes, for example, a few dissatisfied and loud enough employees and/or customers — or a single piece of AI-generated misinformation or a deepfake going viral — to break it down.
Thus, to reach organisational goals and prosper, a good reputation paves the organisational path to acceptance and approval by stakeholders. Public opinion is one of the factors that shape the image and brand of the organisation. Stakeholder engagement and management support the development of strong, constructive, and responsive relationships. Effective stakeholder identification, engagement and management should enhance your business’s acceptance and ownership.
Corporate communication is defined as the activities involved in managing both internal and external communications in a workplace — this can include internal presentations, staff newsletters, media releases for journalists, investor correspondence, social media and more. The aim of corporate communications is to create a favourable perception amongst the stakeholders the business depends on, such as investors, employees, or the public. In corporate communications, there are typically three principal areas which are interdependent in ensuring that the organisation successfully communicates with all stakeholders. An organisation’s reputation is shaped by what it does and what products and services it offers, but this does not stop public misperception — and, increasingly, AI-generated disinformation — which is why crisis management remains essential to protecting organisational reputation.
This Reputation Management and Crisis Communication course is available in two formats, so you can choose the depth that fits your time and needs:
A focused programme covering brand and reputation foundations, core stakeholder management, and crisis communication essentials — ideal for building solid, practical capability quickly.
The full programme, covering brand development, branding and marketing activities, the tools and channels for building brand and reputation, in-depth stakeholder analysis and engagement, crisis communication, and the six reputation management components in detail.
By the end of this Reputation Management and Crisis Communication training, participants should be able to:
Our diverse instructional approaches ensure effective learning:
– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.
Discover how our courses enhance professionals’ effectiveness in their workplaces.
The training facilitator started the training with a quote that captivated my attention from the start. The way he spoke and the examples he used were very important to me in general and in the training. The training was set in a way that I could understand the key points of effective Report Writing. The training was of such etiquette that anyone would be able to understand and implement what was learned. Thank you, Rock - Your course was amazing and your style for training is next level.
Strengthen reputation management and crisis communication skills covering reputation strategy, crisis planning, stakeholder communication, media response, and organisational resilience.
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