Mastering Sales & Marketing in the Age of New Social Media

Mastering Sales and Marketing in the Age of New Social Media

Building Sustainable Value in the Evolving Social World

|
Platform:
Online
In-class
Revised and Updated: 07 October 2026
Date Venue Duration
09 - 13 November 2026 Sandton, Gauteng 5 Days
08 - 12 February 2027 Sandton, Gauteng 5 Days
12 - 16 April 2027 Sandton, Gauteng 5 Days

Course Introduction

In today’s digitally connected world, internet technologies have revolutionised the landscape of business, creating both challenges and opportunities. Traditional points of differentiation have diminished, commoditisation has increased, and customer expectations have skyrocketed. Social media now plays a crucial role in the marketing mix, making the customer experience more impactful than ever before.

 

This comprehensive Mastering Sales and Marketing in the Age of New Social Media training course is designed to equip participants with the practical skills needed to plan, implement, manage, and measure effective social media sales and marketing strategies. By exploring a variety of social media technologies and best practices, attendees will learn how to seamlessly integrate social media into their overall marketing efforts.

 

Participants will gain hands-on experience and insights into using social media platforms to create strong online brand identities, improve sales effectiveness, and enhance customer loyalty and retention.

Course Objectives

By the end of this Mastering Sales and Marketing in the Age of New Social Media course, participants will be able to:

  • Design a comprehensive social media sales and marketing plan
  • Integrate social media tools with traditional marketing activities
  • Demonstrate familiarity with a variety of social media platforms and tools
  • Monitor and measure the effectiveness and ROI of social media plans
  • Protect brand reputation and build customer relationships through social media
  • Develop persuasive communication skills to enhance sales effectiveness
  • Engage customers with strategic social media marketing efforts
  • Determine the best social media channels for organisational objectives
  • Understand the differences between social media and traditional marketing
  • Apply best practices and rules of engagement for online sales and marketing

Who should attend?

This workshop is ideal for a wide range of professionals interested in branding, corporate reputation, or commercial success, including:

  • Sales and marketing professionals
  • Business development team members
  • Customer service professionals
  • Team leaders and supervisors
  • Administrators
  • HR and training professionals
  • Accounts personnel
  • Public relations professionals
Sales and Marketing

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Day 1 — Introduction and Fundamentals of Social Media Marketing
Morning Session
  • Course introduction: overview and objectives
  • The importance of social media in modern marketing
  • How social media marketing differs from traditional marketing
  • The history and evolution of social media
Afternoon Session
  • The 4 Ps of marketing: Product, Price, Place, Promotion
  • Benefits of using social media marketing: enhanced engagement, increased reach, and more
  • Avoiding common mistakes in social media marketing
  • Case Study: best practices in social media sales and marketing

Day 2 — Social Media Platforms and Customer Engagement
Morning Session
  • Leveraging Facebook, Instagram, LinkedIn, X, YouTube, and TikTok for marketing
  • Platform-specific strategies and tools
  • Social media's impact on customer service and the customer experience
Afternoon Session
  • Marketing and selling to the four customer buying styles
  • Active listening skills development for stronger customer communication

Day 3 — Developing and Implementing Social Media Strategies
Morning Session
  • Using questioning skills to identify customer expectations and service requirements
  • The power of online customer testimonials and reviews for credibility
Afternoon Session
  • Turning visitors into customers through conversion optimisation
  • Selling with emotion: persuasive techniques for social selling

Day 4 — Measuring and Optimising Social Media Efforts
Morning Session
  • Current marketing trends and how to apply them to your marketing plan
  • Key steps in building your social media marketing plan
Afternoon Session
  • The importance of measuring social media effectiveness: analytics and KPIs
  • Monitoring and managing your organisation's reputation online

Day 5 — Practical Exercises and Action Planning
Morning Session
  • Breakout session: action planning for reputation damage control
  • Measuring the effects of social media: metrics and KPIs
Afternoon Session
  • Increasing search engine optimisation for social media content
  • Setting SMART objectives (Specific, Measurable, Achievable, Relevant, Time-bound)
  • Practical Exercise: developing your personal social media sales and marketing action plan

Course Categories

Get a Quote Banner Outline

Request a Call Back

Your submission has been successful

Please check your email for confirmation

Success Stories

Discover how our courses enhance professionals’ effectiveness in their workplaces.

No reviews found. Add reviews from the dashboard or switch source to Manual.

FAQs – Mastering Sales and Marketing in the Age of New Social Media

Master sales and marketing in the new social media age, learning social selling strategies, digital content marketing, audience conversion funnels, brand positioning, and social platform analytics.

What is covered in the Mastering Sales and Marketing in the Age of New Social Media Course?
The course covers modern social selling strategies, short-form video marketing, AI-driven content creation, omnichannel lead funnels, social commerce, personal branding, and algorithmic engagement tactics across major social media platforms.
Who should attend this Sales and Social Media Marketing Training?
This course is designed for sales directors, marketing executives, business development managers, social media strategists, content creators, and entrepreneurs looking to modernize their customer acquisition models using emerging social media trends.
How does social selling differ from traditional digital marketing?
Social selling focuses on building direct, authentic relationships and trust with prospective buyers on platforms like LinkedIn and TikTok, using consultative engagement rather than broad, impersonal ad campaigns.
Will delegates learn how to leverage AI tools for social content and sales pipelines?
Yes. The training explores practical AI applications for generating high-converting ad copy, designing viral media content, automating prospect outreach, and optimizing social messaging response times.
Does the program cover tracking conversions and measuring ROI from social channels?
Yes. Participants learn to set up end-to-end social sales tracking, attribution models, and conversion pixel analytics to measure the direct impact of social media campaigns on bottom-line revenue.
Why is adapting to the new social media landscape essential for sales success?
Modern buyers research solutions and make purchasing decisions directly on social platforms before ever speaking to a sales representative. Mastering modern social channels ensures continuous lead flow and pipeline growth.

Related Courses