Digital Marketing and Social Media

Master SEO, Paid Advertising, Analytics, and Social Media to Drive Business Growth

Platform:

Online

In-class

Revised and Updated: 07 October 2026

Date	Venue	Duration
09 - 13 November 2026	Sandton, Gauteng	5 Days
08 - 12 February 2027	Sandton, Gauteng	5 Days
12 - 16 April 2027	Sandton, Gauteng	5 Days

Course Introduction

Technology is now woven into every part of how businesses reach their customers. The internet lets organisations interact with their target audience in real time, and digital marketing has overtaken traditional marketing channels as the primary driver of growth. Building and maintaining a strong online presence is no longer optional — it is a core business capability.

This Digital Marketing and Social Media training course is designed to help you master the essential disciplines of modern digital marketing, including Search Engine Optimisation (SEO), paid advertising, analytics, and social media marketing, so you can maximise the return on your online marketing investment.

Course Objectives

Upon successful completion of this Digital Marketing and Social Media training course, participants will be able to:

Use digital platforms to formulate a solid marketing strategy
Apply SEO principles and set up and manage Google Ads campaigns
Investigate marketing channels through Google Analytics 4 (GA4) and act on the insights
Describe the value of social media to the overall marketing plan
Create and launch a social media marketing plan
Use social media to build and engage an internal community
Use metrics to measure the impact of a social media plan
Stay current with social media and digital marketing trends and adjust plans as the landscape evolves
Enhance customer engagement, generate sales leads, and build brand awareness

Who should attend?

Senior management
Marketing and business development managers
Marketing executives
Small and medium-sized business owners
Anyone who would like to pursue a career in digital marketing

Training Methodology

Our diverse instructional approaches ensure effective learning:

– Lectures & Presentations: Engage with expert-driven, stimulating content.
– Course Material: Access well-crafted supporting resources.
– Group Work: Collaborate on discussions and case studies for practical insights.
– Workshops & Role-Play: Participate in immersive, scenario-based activities.
– Practical Application: Focus on applying theoretical knowledge in real situations.
– Post-Training Support: Receive extensive support after training for skill implementation.

Training Outline

Day 1 — Digital Marketing vs. Traditional Marketing

Overview of the digital marketing landscape
Core channels: SEM, SEO, SMO, and SMM, and how they work together
Introduction to affiliate marketing and programmatic/display advertising
Email and mobile marketing
Auditing your website for performance and conversion readiness
Online reputation management

Day 2 — Tips for Successful SEO and Paid Search

On-page SEO: keyword research, content optimisation, and meta tags
Off-page SEO and link building
AI-assisted content optimisation and Core Web Vitals
Setting up and structuring Google Ads campaigns
Campaign setup, Ad Groups, and landing page design
Bid management and budget optimisation

Day 3 — Understanding Google Analytics 4 (GA4)

Navigating GA4: audience, acquisition, engagement, and conversion reports
Making decisions based on analytics reporting
Measurement tools, methods, and techniques
Measuring website ROI and tracking goal conversions
Tracking social media traffic
Integrating Google Ads campaigns with GA4 via Google Tag Manager

Day 4 — Social Media Marketing Strategies

Developing a social media plan
Building and structuring a social media team
Using social media to build internal communities
Platform strategy: Facebook, Instagram, LinkedIn, X, YouTube, TikTok, and Pinterest
Paid social: Facebook and Instagram Ads, LinkedIn Ads, and influencer partnerships
Social listening, alerts, and hashtag strategy

Day 5 — Inbound Marketing and Campaign Measurement

Blogging and lead generation
Knowing and engaging your audience
Marketing automation and scheduling tools
Tracking performance using GA4
Bounce rate, time on site, and conversion analysis
Tracking offline conversions

Course Categories

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FAQs –Digital Marketing and Social Media

Master digital marketing and social media, learning multi-channel campaign strategy, target audience engagement, content creation, social media analytics, search optimization, and digital brand building.

What is covered in the Digital Marketing and Social Media Training Course?

The course covers digital marketing strategy, social media channel management (LinkedIn, Facebook, Instagram, X), Search Engine Optimization (SEO), pay-per-click (PPC) advertising, content creation, email marketing campaigns, and digital analytics.

Who should attend the Digital Marketing and Social Media Course?

This training is ideal for marketing managers, social media coordinators, communications specialists, brand strategists, business owners, and digital content creators looking to expand their online presence and reach target audiences effectively.

How does this course help build an effective social media strategy?

Participants learn to define audience personas, craft engaging multi-platform content calendars, optimize posting schedules, run targeted ad campaigns, and establish clear KPIs to measure social media ROI.

Will delegates learn how to track and analyze digital marketing performance?

Yes. The course provides practical training on digital analytics tools (including Google Analytics and native platform insights) to measure site traffic, conversion rates, click-through rates, and campaign engagement.

Does the program cover Search Engine Optimization (SEO) and online search visibility?

Yes. Attendees learn fundamental SEO practices, including keyword research, on-page optimization, content structure, and local SEO tactics to boost organic website search rankings.

Why is digital marketing and social media training essential for modern businesses?

An active, well-managed digital presence drives brand awareness, generates qualified leads, improves customer engagement, and allows organizations to remain competitive in a digital-first marketplace.

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Digital Marketing and Social Media

Master SEO, Paid Advertising, Analytics, and Social Media to Drive Business Growth

Course Objectives

Who should attend?

Course Outline

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Course Introduction

Course Objectives

Who should attend?

Training Methodology

Training Outline

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Course Registration Guide

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FAQs –Digital Marketing and Social Media

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